Gender and Diversity in TV shows

The Office TV show, is general not very racist or reflect a lot of gender stereotypes.  However in this particular episode titled Diversity Day, shows all of the office characters playing a game to help encourage diversity.  However in this particular exercise that the manager wants the group to play helps, the character Dwight is being stereotypical along with Pam.  Pam was forced to be stereotypical she says that Asians are bad drivers, and Dwight assumes another stereotype and thought he was a woman, and moans at the fact; making it sound bad to be a women. 

Is one race better than the other?

Racism has always been issue throughout the world since the dawn of time.  It is very unfortunate that even as a civilization today, we still see it very much alive today.  Though it is not as blunt as before, it hides in media.  Advertisement is one of the bigger offenders of stereotype and racism in modern day. Media that have racial or stereotypical connotations tend to focus on negative issues in society.  It is a very bold move for the company to hold such an edgy campaign, often time it goes unnoticed; while other times it is subject of headlines. 

Like the ad I have selected it shows a man tossing a Stereotypical African American look away with the caption "Re-civilize yourself" which implies that the look isn't very civilized and that men need to change their look to be clean shaven.  The title of the campaign is "Look like you give a damn" which also implies the fact that guys have to care what they look like and no matter where you are you have to look good.  However, a point I would like to bring up is the African American ad uses the word "civilize" as if African Americans aren't civilized; whereas the white guy in the same campaign is shown in a suit- in sin city and there's no excuse to look bad.  So though Nivea's campaign seems to reflect both races the African American is much more negative. 

Meanings in Ads!

Denotation

- White background. 

- Shows half cat with yellow eyes

- Shows half jaguar with yellow eyes

- Black Car

- Text

- Audi Logo

Connotation

- Jaguar represents power and speed 

- The cat represents it can be relaxed when it doesn't have to use power

-White background keeps it plain and simple to contrast the black cats, cars.

-Bigger cat picture shows more

The advertisement draws immediate attention to the picture of the cats, which is followed by the next biggest thing on the ad.  The text that explains both what each animal is known for and their characteristics.  Which reflects to the performance of the car both being able to be powerful and agile when you want it to be vs it can be fuel efficient and casual when you need it.   

Denotation

- Night Sky

- Big Bold Time

- White Text

- Gold Arches McDonald's logo

-Outlet

Connotation

- Bright Golden Arches to be recognized from far away

- The time is large to tell the consumer that even at X hour they are open.  

-Chose a night background to show sort've the same thing the clock did, that at night when no one is awake they are open. 

This billboard is to show that they are open 24 hours and they used the logo as a night light to signify that they are still up.  The clock shows that even at anytime they are still open.  Which reinstates the idea of being open 24 hrs.  The night background is also at night again to signify that it is late, and also let's the txt and brand stand out more. 

Denotation

- Masquerade Mask

- Mansion

- Butler

- Two Convertible Mercedes

-Black Car

-Track

-Buildings

-Tunnel

-Boats

Connotation

- The masks represent mysteriousness 

- They are in a mansion which represents high class people with wealth. 

-They race in Monaco is only for the wealthy

- Suits in the car means the car is comfortable to race/ drive in 

-The cars have enough power if you need it, cause it can perform on a F1 track. 

It just symbolizes that you can take this car to a high end wealthy party, and that other people have the same taste as you.  With that then the racing scene happens which indicates that even though the wealthy drive it, it has the elegance but also power that you want to race around if you want to impress other people.  

Super Bowl Ad that I favored

Every year, hundreds of millions of people tune in for the Super Bowl.  Many watch it for the game, some do it for the commercials but most watch it for both.  This year as previous years we had controversial commercials such as the Godaddy Bar Refaeli kiss, the Nationwide commercial, and Budweiser one.  However these popular ones are interesting to watch and listen to the comments made afterwards.

However my favorite ad of this year, despite NOT being a Dodge fan I enjoyed the motivational aspect of it.  Senior citizen that were born in the 1900s still being inspirational with their wisdom. And since that was around the time that Dodge was born, it was cool to see them tie in that they know what they are doing.

I also had another commercial that stood out to me too, because I was out watching the game at a bar, and all of a sudden the screen distorts and goes out.  Everyone was silenced and was surprised, only to realize it was part of the commercial.  This was smart from Chevy, because it really caught everyone's attention and showcased their new innovation in their trucks and since the majority of the Super Bowl viewers are probably mid 20s-40 year old men-it said "You know you want a truck" which probably pushed a few guys over the edge to go get one.