Meanings in Ads!

Denotation

- White background. 

- Shows half cat with yellow eyes

- Shows half jaguar with yellow eyes

- Black Car

- Text

- Audi Logo

Connotation

- Jaguar represents power and speed 

- The cat represents it can be relaxed when it doesn't have to use power

-White background keeps it plain and simple to contrast the black cats, cars.

-Bigger cat picture shows more

The advertisement draws immediate attention to the picture of the cats, which is followed by the next biggest thing on the ad.  The text that explains both what each animal is known for and their characteristics.  Which reflects to the performance of the car both being able to be powerful and agile when you want it to be vs it can be fuel efficient and casual when you need it.   

Denotation

- Night Sky

- Big Bold Time

- White Text

- Gold Arches McDonald's logo

-Outlet

Connotation

- Bright Golden Arches to be recognized from far away

- The time is large to tell the consumer that even at X hour they are open.  

-Chose a night background to show sort've the same thing the clock did, that at night when no one is awake they are open. 

This billboard is to show that they are open 24 hours and they used the logo as a night light to signify that they are still up.  The clock shows that even at anytime they are still open.  Which reinstates the idea of being open 24 hrs.  The night background is also at night again to signify that it is late, and also let's the txt and brand stand out more. 

Denotation

- Masquerade Mask

- Mansion

- Butler

- Two Convertible Mercedes

-Black Car

-Track

-Buildings

-Tunnel

-Boats

Connotation

- The masks represent mysteriousness 

- They are in a mansion which represents high class people with wealth. 

-They race in Monaco is only for the wealthy

- Suits in the car means the car is comfortable to race/ drive in 

-The cars have enough power if you need it, cause it can perform on a F1 track. 

It just symbolizes that you can take this car to a high end wealthy party, and that other people have the same taste as you.  With that then the racing scene happens which indicates that even though the wealthy drive it, it has the elegance but also power that you want to race around if you want to impress other people.