Racism has always been issue throughout the world since the dawn of time. It is very unfortunate that even as a civilization today, we still see it very much alive today. Though it is not as blunt as before, it hides in media. Advertisement is one of the bigger offenders of stereotype and racism in modern day. Media that have racial or stereotypical connotations tend to focus on negative issues in society. It is a very bold move for the company to hold such an edgy campaign, often time it goes unnoticed; while other times it is subject of headlines.
Like the ad I have selected it shows a man tossing a Stereotypical African American look away with the caption "Re-civilize yourself" which implies that the look isn't very civilized and that men need to change their look to be clean shaven. The title of the campaign is "Look like you give a damn" which also implies the fact that guys have to care what they look like and no matter where you are you have to look good. However, a point I would like to bring up is the African American ad uses the word "civilize" as if African Americans aren't civilized; whereas the white guy in the same campaign is shown in a suit- in sin city and there's no excuse to look bad. So though Nivea's campaign seems to reflect both races the African American is much more negative.
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