I believe consumer behavior is driven based on both internal and external decisions that may have influenced whether or not we want to purchase a certain product or service. We get the urge to fulfill our desires and needs by shopping or doing something we enjoy. Ultimately that makes us a consumer whether we go to McDonalds to order some fries or go to the mall and purchase new clothes. These are all caused by external and internal factors that influenced us subconsciously. This is why companies spend hundreds of thousands if not millions on advertising and build these thoughts into our brains. So when you need to go shopping for a new laundry machine, you know to go to Best Buy since you probably have seen their ads about having household utilities, or even when you see a commercial about a laundry machine they mention that Best Buy carries their products. This in turn causes familiarity and trust towards these brands.
Overall, these types of consumer motivations will change the marketplace and provide ways for you to shop different, whether you shop online or like to go into a place to check the product in person before you buy. You have this safety net/ urge built inside of you. As a consumer, we have a lot of power to influence what the market produces. Consumer motivation drives changes the market place, and whatever you do has influence to the way we shop or what the market provides. Motivation is going to make it that much more likely for us to be involved in the market or brand. The more we are involved the more attention we will give advertisement and will cause the advertisement industry further and help the world's producer be more innovative.
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