Rose Petal Cottage & Diet Coke

This ad may be innocent or not is still very inappropriate.  The song is very girly and the lyrics said stuff like "Taking care of my home is a dream dream dream".  It is very specific in the uses of the stereotype to fit the role of women.

• Emphasized that girls are to be housewives 
• the cottage is pastel colors and obviously tailored to girls.  You don't see the boy in the commercial- in a sense to state the fact, he's working
• Specific roles as a housewife- clean, cook, raise the kids, host house party.  

Here are some ideas I have that could improve the commercial to make it less gender specific: 

• Have boys in the commercial help out 
• show that the guy can help out too and clean the house while the girl is out working or something. 
• Perhaps having the boy and girl help each other with house chores
• Though many would argue changing the house color to a neutral color, I believe keeping it more solid girl colors wouldn't be too bad cause at the end of the day it's still a girl toy.  Girls are probably naturally not attracted to darker guy or real house colors. 

This ad is reversed sexism, but gets away with it because the guy is the object of the joke.  If this was ever reversed it would create a lot of controversy.  The girls are using the guy as a sex object and laughs it off so in terms it has a very playful touch to it.  The song choice is quite unique as well, as it does have sexual innuendos kind of narrating the thoughts of the ladies. They sexualize him of his good looks. 

• Emphasizes that girls are flirty and guys do the hard work.  And sexualize since he has a nice body and is receptive to the girls. 
• The song choice has sexual cues, "I just want you to be a slave and make love to me".  Though the audience grins or thinks it's funny.  In the end it's still a sexist ad and it only doesn't get a second look because the guy is being sexualized.  If the roles were reversed- if the girl had to take off her shirt since she got coke on it.  It would've been bad.  

Ways the commercial would've worked better:

• The commercial is gets a pass because our culture deems it more acceptable if the girls are flirting towards the guys as guys want to be sexualized. So I would argue that the commercial is fine the way it is without any dramatic changes. Since there's no way that it would be appropriate had the roles been reversed.  
• Perhaps not sexualize the guy too much.