This is the ad I chose for the environmental awareness. It shows the low emission that the car produces thus making it "invisible to the environment", with it's f-cell battery it is safe and efficient. This is a good thing since everyone is so worried about global warming and co2 emissions- this help alleviate that issue, and becomes kind've a fun project to raise awareness. The car with the LED attached to it causes people to take note of its presence even though it's not loud, flashy, nor is it appealing. It's just the fact people can essentially see through the car due to its "invisibility" caused people to look it up which in turn will earn support due to the 0 emissions it produces.
I feel like this very effective when companies spend a little extra money to raise awareness in a different fashion. I mean though they are promoting that their car is producing 0 emissions it's also for a good cause. I feel like more people would pay attention to this rather than if they saw a billboard. Because a lot of individuals were involved from little kids to old adults many probably don't even take interest in cars, but they fake they are seen across from it- makes it fun.
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